Ask yourself before your client does.
To any analysis you do, the retort will usually be "so what?". In my time at McKinsey, I was seldom asked this question. The reason is because I made the importance of my analysis evident from the beginning. Watch this video to learn how to show your interviewer why your analysis on the case matters:
We just sent you an email. Please click the link in the email to confirm your subscription!
OKSubscriptions powered by Strikingly